Victory Motorcycles Slowly Gaining Popularity

Victory Vision Touring Motorcycle Image by nwkids via Flickr

The facts on the Victory Motorcycle company have been elusive to me. As an American company, I love the idea of a competitor for Harley Davidson. The truth of the matter is that no company will compete in Harley Davidson’s market without some seriously difficult clout and knowledge about the motorcycle industry. Victory is not going to win customers simply by being an American company. There is much more to Harley Davidson’s loyalty than the fact that they are based in the U.S.A.

It appears that Victory’s plan is to not indulge in over-speculation or over-production. They realize that they’re not going to gain market share without a very slow entry into the market. They’ve already made mistakes years ago when the chrome quickly eroded off of the bikes and they’ve taken steps to improve all areas of quality. These quality improvements have added to their high price to slow entry into the market even further. Through all of this, my number one concern of a company failure has been avoided though. Who wants to find parts for a motorcycle brand that has gone out of business? Considering they’ve recently made the bold move to buy Indian Motorcycle, I think they have plans to continue and that they are profitable enough.

For some, Victory is already considered the best motorcycle and most of them are owners of the Victory Vision. The Vision is a strong competitor for the touring market and it’s one-of-a-kind styling and quality makes it a serious contender. For cruisers, we’re still waiting for someone to make the “best motorcycle” claim.